Published on Friday 24 February 2012 12:16 Edinburgh Evening News
A NEW tourist tax which would see businesses such as hotels and restaurants contribute to promoting the city is set to be investigated.
Council chiefs want to explore the idea of creating a “business improvement district” (BID) for the city’s tourism industry, with businesses ranging from hotels to the airport making contributions to boost the sector.
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Here’s a lovely story from an associate of ours- perhaps we should be empowering our University travel and hospitality students to ‘rescue’ Edinburgh’s destination sell and marketing which is pretty average at best for such an outstanding eclectic destination – - and in an extremely cost effective way – I remember when marketing Margate was an Apprentice (TV) challenge and the solutions the contestants came up with in a few hours would have saved days of inflated consultant’s fees —- read on Continue reading →