Edinburgh destination marketing – when will DMOs will stop recreating the wheel
Here’s a lovely story from an associate of ours- perhaps we should be empowering our University travel and hospitality students to ‘rescue’ Edinburgh’s destination sell and marketing which is pretty average at best for such an outstanding eclectic destination – - and in an extremely cost effective way – I remember when marketing Margate was an Apprentice (TV) challenge and the solutions the contestants came up with in a few hours would have saved days of inflated consultant’s fees —- read on Continue reading →
